When the subtle ‘I’ appeared in the brand name, it may have seemed like a minor change. But with SmartPosti, it stands for so much more than just an added letter. The new name and logo represent a symbolic and strategic move. ‘Posti’ in the corporate logo is identical to the spelling of the parent company Posti in Finland.
The new visual identity is not just about doing something new. It clearly demonstrates that SmartPosti in Estonia is now part of the Posti Group of international logistics companies.
The company has a strong Estonian background and a long history, but the time has come to leverage Posti Group’s excellence and international resources to take both its services and technology to the next level.
The opening of a new sorting centre in Rae rural municipality, the largest of its kind for Posti Group in the Baltics, is the most telling sign of Posti’s confidence and forward-looking strategy in Estonia. The investment of around €14 million is not only an important step in SmartPosti’s development, but also a significant foreign investment in Estonia. It reaffirms Estonia’s role as a logistics hub for a growing region.
When the first parcel locker was installed in Estonia in 2008, no one could have imagined the revolution it would bring. It was the starting point of an Estonian-based innovation that has now gained international reach and strong support. Now, decades later, Estonia and SmartPosti are back in the spotlight. This time as a strategic base for Posti Group in the Baltic region.