SmartPosti’s works received three awards at the Kuldmuna competition organized by the Estonian Marketing Association. This year, more than 1,000 works were submitted by 193 agencies, companies and teams, which makes this recognition especially meaningful for everyone who contributed to the projects.
The campaign “Sorteerimisliini jõulukamin” won two Silver Eggs in the categories Digital Campaign and Small Service Campaign. The idea of the campaign was to offer something different from the traditional Christmas fireplace shown on TV screens – instead, showing the movement of Christmas parcels on a real sorting line. “We received an unexpectedly large amount of feedback during the campaign – people genuinely enjoyed our Christmas line,” said SmartPosti Marketing Manager Elen Mitt. “Of course, any kind word or recognition is appreciated, but the Silver Egg in the digital campaign category feels like the biggest win, as marketing parcel delivery services is not easy,” she added. The achievement is all the more remarkable because, to SmartPosti’s knowledge, no Estonian parcel delivery company has ever reached the top three at the Kuldmuna competition before.
The Christmas sorting line campaign included several well-known Estonian e‑shops: Arvutitark, Ahhaa teaduskeskuse e-pood, Apollo, Tradehouse, Apotheka, RDE e-pood, Ballzy, MyLook, Stokker, Põhjala Teetalu, Euroapteek and XS Mänguasjad. Thank you for joining our crazy idea!
A Bronze Egg in the POS Advertising category was awarded to the work “Mis saab siis, kui jälle sajab?”. The uniqueness of SmartPosti’s network lies in the fact that, unlike competitors, SmartPosti parcel lockers are located indoors. “In winter frost or summer heat, it is easy to draw attention to indoor parcel lockers – the weather often does that for us,” explained Elen Mitt about the campaign background. “In autumn, however, this message is much harder to communicate, but we found a very special solution – we wrote the message onto the asphalt next to shopping centres. The twist was that we used a special paint that becomes visible only when wet – meaning, only when it rains,” she noted.
In addition, SmartPosti’s teaser campaign for last year’s rebranding, “Baltikumi vallutanud ‘i’”, reached the shortlist in the Social Media Campaign category.
You can find all Kuldmuna award‑winning works here.
A big thank you to agency VAAS for the excellent collaboration!